Corporate cultures and global brands [electronic resource] / edited by Albrecht Rothacher.
Contributor(s): Rothacher, Albrecht | ebrary, Inc.
Material type:
BookPublisher: Hackensack, New Jersey : World Scientific Pub., c2004Description: viii, 269 p. ; 23 cm.Subject(s): Brand name products -- Management -- Congresses | Branding (Marketing) -- Congresses | Corporate culture -- Congresses | Corporate image -- Congresses | Competition, International -- Congresses | Organisatiecultuur | Merken | Internationale ondernemingen | Corporate identity | Comparative business cultures | Global brandsGenre/Form: Electronic books.DDC classification: 658.827 Other classification: 85.08 Online resources: An electronic book accessible through the World Wide Web; click to view
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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