Kurtz, David L.
Services marketing. - New York : John Wiley & Sons, 1998. - 570 p. : 24 cm.
Includes indices.
0471180343
Service Industries--Marketing.
Customer Services.
HD9980.5.K96 1998
Services marketing. - New York : John Wiley & Sons, 1998. - 570 p. : 24 cm.
Includes indices.
0471180343
Service Industries--Marketing.
Customer Services.
HD9980.5.K96 1998