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Services marketing.

By: Kurtz, David L.
Contributor(s): Clow, Kenneth E.
Material type: materialTypeLabelBookPublisher: New York : John Wiley & Sons, 1998Description: 570 p. : 24 cm.ISBN: 0471180343.Subject(s): Service Industries -- Marketing | Customer Services
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Item type Current location Collection Call number Copy number Status Date due Item holds
Book Book IUKL Library
Open shelves
Purchase HD9980.5 Kur (Browse shelf) Available
Book Book IUKL Library
Open shelves
Purchase HD9980.5 Kur (Browse shelf) 1 Available
Total holds: 0

Includes indices.

Bachelor of Business Administration (Hons)(Management)

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