Holmes, Andrew, 1965-
Commoditization and the strategic response [electronic resource] / by Andrew Holmes. - Hants, England ; Burlington, VT : Ashgate Pub., c2008. - xviii, 223 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Commercial products.
Consumption (Economics)
Management.
Electronic books.
HF1040.7 / .H65 2008eb
338/.02
Commoditization and the strategic response [electronic resource] / by Andrew Holmes. - Hants, England ; Burlington, VT : Ashgate Pub., c2008. - xviii, 223 p.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Commercial products.
Consumption (Economics)
Management.
Electronic books.
HF1040.7 / .H65 2008eb
338/.02