Commoditization and the strategic response [electronic resource] / by Andrew Holmes.
By: Holmes, Andrew.
Contributor(s): ebrary, Inc.
Material type: BookPublisher: Hants, England ; Burlington, VT : Ashgate Pub., c2008Description: xviii, 223 p.Subject(s): Commercial products | Consumption (Economics) | ManagementGenre/Form: Electronic books.DDC classification: 338/.02 Online resources: An electronic book accessible through the World Wide Web; click to viewNo physical items for this record
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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