Marketing food brands in Italy a case study approach / [electronic resource] :
guest editor Carlo Alberto Pratesi.
- Bradford, England : Emerald Group Publishing, c2002.
- 55 p.
- British food journal ; v.104, no. 6 .
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Food industry and trade--Italy--Case studies.
Marketing--Italy--Case studies.
Electronic books.
HD9000.5 / .M37 2002eb
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Food industry and trade--Italy--Case studies.
Marketing--Italy--Case studies.
Electronic books.
HD9000.5 / .M37 2002eb