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Marketing food brands in Italy [electronic resource] : a case study approach / guest editor Carlo Alberto Pratesi.

Contributor(s): Pratesi, Carlo Alberto | ebrary, Inc.
Material type: materialTypeLabelBookSeries: British food journal ; v.104, no. 6.Publisher: Bradford, England : Emerald Group Publishing, c2002Description: 55 p.Subject(s): Food industry and trade -- Italy -- Case studies | Marketing -- Italy -- Case studiesGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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