Pathways less travelled to value creation interaction, dialogue and knowledge generation / [electronic resource] :
guest editor, David Ballantyne.
- [Bradford, England] : Emerald Group Pub., 2004.
- p. 95-160 : ill.
- Journal of business & industrial marketing ; v. 19, no. 2, 2004 .
- Journal of business & industrial marketing ; v. 19, no. 2. .
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Relationship marketing.
Marketing.
Customer relations.
Electronic books.
HF5415.55 / .P38 2004eb
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Relationship marketing.
Marketing.
Customer relations.
Electronic books.
HF5415.55 / .P38 2004eb