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Pathways less travelled to value creation [electronic resource] : interaction, dialogue and knowledge generation / guest editor, David Ballantyne.

Contributor(s): Ballantyne, David | ebrary, Inc.
Material type: materialTypeLabelBookSeries: Journal of business & industrial marketing: v. 19, no. 2.Publisher: [Bradford, England] : Emerald Group Pub., 2004Description: p. 95-160 : ill.Subject(s): Relationship marketing | Marketing | Customer relationsGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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