Christian Grönroos.
Service management and marketing : customer management in service competition. Christian Grönroos. - 3rd ed. - Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, ©2007. - x, 483 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470028629
Customer services
HD9980.5 .G776
Service management and marketing : customer management in service competition. Christian Grönroos. - 3rd ed. - Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, ©2007. - x, 483 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470028629
Customer services
HD9980.5 .G776