Kotler, Philip.
A framework for marketing management. Philip Kotler. - 5th ed. - Boston : Prentice Hall, ©2012. - xxiii, 332 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780132539302
Marketing --Management
HF5415.13 .K636
A framework for marketing management. Philip Kotler. - 5th ed. - Boston : Prentice Hall, ©2012. - xxiii, 332 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780132539302
Marketing --Management
HF5415.13 .K636