A framework for marketing management. Philip Kotler.
By: Kotler, Philip
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Contributor(s): Keller, Kevin Lane
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Publisher: Boston : Prentice Hall, ©2012Edition: 5th ed.Description: xxiii, 332 p. : ill. ; 24 cm.ISBN: 9780132539302.Subject(s): Marketing -- Management
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Includes bibliographical references and index.
Bachelor of Business Administration (Hons) in E-Commerce
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