Philip Kotler.
Marketing Management. - 14th ed. - Upper Saddle River, N.J. : Prentice Hall, ©2012. - 657 p. : ill. ; 29 cm.
Includes bibliographical references and index.
9780132102926
Marketing --Management
HF5415.13 .K64
Marketing Management. - 14th ed. - Upper Saddle River, N.J. : Prentice Hall, ©2012. - 657 p. : ill. ; 29 cm.
Includes bibliographical references and index.
9780132102926
Marketing --Management
HF5415.13 .K64