Normal view MARC view ISBD view

Marketing Management. (Record no. 86244)

000 -LEADER
fixed length control field	00698 a2200241 4500
001 - CONTROL NUMBER
control field	ko1354083881
003 - CONTROL NUMBER IDENTIFIER
control field	MY-KjKLI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20151119152716.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	121112t xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780132102926
040 ## - CATALOGING SOURCE
Original cataloging agency	MY-KjKLI
Language of cataloging	eng
Transcribing agency	MY-KjKLI
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.13 .K64
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Philip Kotler.
245 00 - TITLE STATEMENT
Title	Marketing Management.
250 ## - EDITION STATEMENT
Edition statement	14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Upper Saddle River, N.J. :
Name of publisher, distributor, etc	Prentice Hall,
Date of publication, distribution, etc	©2012.
300 ## - PHYSICAL DESCRIPTION
Extent	657 p. :
Other physical details	ill. ;
Dimensions	29 cm.
500 ## - GENERAL NOTE
General note	Includes bibliographical references and index.
526 0# - STUDY PROGRAM INFORMATION NOTE
Department	Dept. of Business & Management
Program	Bachelor of Business Administration (Hons) in E-Commerce
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Kevin Lane Keller.
9 (RLIN)	10142

Holdings
Not for loan	Collection code	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Inventory number	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Non-public note	Total Checkouts	Total Renewals	Date checked out
Not For Loan	Purchase	IUKL Library	IUKL Library	Open shelves	2012-10-30	Bookline Services	570.28	19393, FA050452, KIB/IE/LR/BK/12/192	HF5415.13 Kot	2012-2094	2012-11-12	1	2012-11-12	Book (red spot)	22946
	Purchase	IUKL Library	IUKL Library	Open shelves	2012-10-30	Bookline Services	570.28	19394, FA050452, KIB/IE/LR/BK/12/192	HF5415.13 Kot	2012-2095	2017-10-10	2	2012-11-12	Book	22946	8	1	2017-09-26
	Purchase	IUKL Library	IUKL Library	Open shelves	2014-10-29	Ibs Buku	732.50	FA057228, KIB/IE/LR/BK/14/509	HF5415.13 Kot	2014-2588	2018-05-26	3	2014-12-10	Book	100970/B	2		2018-05-14

IUKL Library

Marketing Management. (Record no. 86244)