Marian Burk Wood's.
Essential guide to marketing planning. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2010. - 303 p. : ill. ; 25 cm.
Includes index.
9780273725763
Marketing--Planning
HF5415.13 W656
Essential guide to marketing planning. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2010. - 303 p. : ill. ; 25 cm.
Includes index.
9780273725763
Marketing--Planning
HF5415.13 W656