| 000 -LEADER |
|---|
| fixed length control field |
00650nam a22002297a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ko1352427585 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20121109102028.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121022t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273725763 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 W656 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marian Burk Wood's. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Essential guide to marketing planning. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Financial Times Prentice Hall, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
303 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE |
|---|
| School |
|
| Department |
Dept. of Business & Management |
| Program |
Bachelor of Business Administration (Hons) (Management) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Planning |
