Smith, Ronald D., 1948-
Strategic planning for public relations / Ronald D. Smith. - 3rd ed. - New York ; London : Routledge/Taylor and Francis Group, 2009. - xix, 436 p. : ill. ; 24 cm.
Includes bibliographical references (p. [414]-421) and index.
9780415994224 (pbk.) 0415994225 (pbk.)
Public relations.
Strategic planning.
HM1221 / .S77 2009
Strategic planning for public relations / Ronald D. Smith. - 3rd ed. - New York ; London : Routledge/Taylor and Francis Group, 2009. - xix, 436 p. : ill. ; 24 cm.
Includes bibliographical references (p. [414]-421) and index.
9780415994224 (pbk.) 0415994225 (pbk.)
Public relations.
Strategic planning.
HM1221 / .S77 2009