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Strategic planning for public relations / Ronald D. Smith.

By: Smith, Ronald D, 1948-.
Material type: materialTypeLabelBookPublisher: New York ; London : Routledge/Taylor and Francis Group, 2009Edition: 3rd ed.Description: xix, 436 p. : ill. ; 24 cm.ISBN: 9780415994224 (pbk.); 0415994225 (pbk.).Subject(s): Public relations | Strategic planningOnline resources: Table of contents only
List(s) this item appears in: 20160824 MQA PhD Communication
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Includes bibliographical references (p. [414]-421) and index.

Faculty of Arts, Communication, and Education

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