Baron, Steve (J. Steve)
Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton. - 3rd ed. - Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009. - xvii, 358 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780230520936
Service industries--Marketing.
Service industries--Marketing--Case studies.
HD9980.5 / B358 2009
Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton. - 3rd ed. - Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009. - xvii, 358 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780230520936
Service industries--Marketing.
Service industries--Marketing--Case studies.
HD9980.5 / B358 2009