Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.
By: Baron, Steve (J. Steve).
Contributor(s): Harris, Kim | Hilton, Toni.
Material type:
BookPublisher: Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009Edition: 3rd ed.Description: xvii, 358 p. : ill. ; 25 cm.ISBN: 9780230520936.Subject(s): Service industries -- Marketing | Service industries -- Marketing -- Case studies
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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Book
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IUKL Library Open shelves | Purchase | HD9980.5 Bar (Browse shelf) | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
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