Bateson, John E. G.
Managing services marketing : text and readings. - 3rd. ed. - Fort Worth : Dryden Press, 1995. - 680p., index. ; cm.
0030986664
Marketing--Management.
HD9980.5.B329
Managing services marketing : text and readings. - 3rd. ed. - Fort Worth : Dryden Press, 1995. - 680p., index. ; cm.
0030986664
Marketing--Management.
HD9980.5.B329