Neves, Marcos Fava.
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomâe e Castro, Matheus Alberto Cãonsoli. - New York : Routledge, 2010. - viii, 127 p. : ill. ; 23 cm.
Includes bibliographical references (p. [113]-124) and index.
9780415873772
Strategic planning.
Industrial management.
Marketing.
Competition.
HD30.28 / .N4814 2010
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomâe e Castro, Matheus Alberto Cãonsoli. - New York : Routledge, 2010. - viii, 127 p. : ill. ; 23 cm.
Includes bibliographical references (p. [113]-124) and index.
9780415873772
Strategic planning.
Industrial management.
Marketing.
Competition.
HD30.28 / .N4814 2010