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Marketing methods to improve company strategy : (Record no. 89550)

000 -LEADER
fixed length control field	01017nam a22002777a 4500
001 - CONTROL NUMBER
control field	ko1392100410
003 - CONTROL NUMBER IDENTIFIER
control field	MY-KjKLI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20140211143755.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140211s2010 nyua sb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415873772
040 ## - CATALOGING SOURCE
Original cataloging agency	MY-KjKLI
Transcribing agency	MY-KjKLI
Language of cataloging	eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD30.28
Item number	.N4814 2010
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Neves, Marcos Fava.
245 10 - TITLE STATEMENT
Title	Marketing methods to improve company strategy :
Remainder of title	applied tools and frameworks to improve a company's competitiveness using a network approach /
Statement of responsibility, etc	Marcos Fava Neves, Luciano Thomâe e Castro, Matheus Alberto Cãonsoli.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	Routledge,
Date of publication, distribution, etc	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 127 p. :
Other physical details	ill. ;
Dimensions	23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references (p. [113]-124) and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
School
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Strategic planning.

Topical term or geographic name as entry element	Industrial management.

Topical term or geographic name as entry element	Marketing.

Topical term or geographic name as entry element	Competition.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Castro, Luciano Thomâe e.

Personal name	Cãonsoli, Matheus Alberto.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Permanent Location	Current Location	Shelving location	Date acquired	Cost, normal purchase price	Inventory number	Full call number	Barcode	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
					Purchase	IUKL Library	IUKL Library	Open shelves	2014-02-04	103.16	FA053234, KIB/IE/LR/BK/14/90	HD30.28 Mar	2014-0309	2014-02-04	1	103.16	2014-02-04	Book

IUKL Library

Marketing methods to improve company strategy : (Record no. 89550)