000 -LEADER |
fixed length control field |
01435nam a2200373 a 4500 |
001 - CONTROL NUMBER |
control field |
ebr10723825 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CaPaEBR |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr cn||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130321s2013 nyuad sb 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
Canceled/invalid LC control number |
2013007818 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
9780814433225 (hardcover) |
|
Cancelled/invalid ISBN |
0814433227 (hardcover) |
|
Cancelled/invalid ISBN |
9780814433232 (e-book) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CaPaEBR |
Transcribing agency |
CaPaEBR |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)854569406 |
050 14 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.332.Y66 |
Item number |
F76 2013eb |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/340842 |
Edition number |
23 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Fromm, Jeff. |
245 10 - TITLE STATEMENT |
Title |
Marketing to millennials |
Medium |
[electronic resource] : |
Remainder of title |
reach the largest and most influential generation of consumers ever / |
Statement of responsibility, etc |
Jeff Fromm and Christie Garton. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
AMACOM, |
Date of publication, distribution, etc |
2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 202 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
533 ## - REPRODUCTION NOTE |
Type of reproduction |
Electronic reproduction. |
Place of reproduction |
Palo Alto, Calif. : |
Agency responsible for reproduction |
ebrary, |
Date of reproduction |
2013. |
Note about reproduction |
Available via World Wide Web. |
-- |
Access may be limited to ebrary affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Young adult consumers |
General subdivision |
Attitudes. |
|
Topical term or geographic name as entry element |
Generation Y |
General subdivision |
Attitudes. |
|
Topical term or geographic name as entry element |
Target marketing. |
|
Topical term or geographic name as entry element |
Consumer behavior. |
655 #7 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
Source of term |
local |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Garton, Christie. |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
ebrary, Inc. |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
http://site.ebrary.com/lib/kliuc/Doc?id=10723825 |
Public note |
An electronic book accessible through the World Wide Web; click to view |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
E-book |