Marketing to millennials [electronic resource] : reach the largest and most influential generation of consumers ever / Jeff Fromm and Christie Garton.
By: Fromm, Jeff.
Contributor(s): Garton, Christie | ebrary, Inc.
Material type:
BookPublisher: New York : AMACOM, 2013Description: xix, 202 p. : ill.Subject(s): Young adult consumers -- Attitudes | Generation Y -- Attitudes | Target marketing | Consumer behaviorGenre/Form: Electronic books.DDC classification: 658.8/340842 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | http://site.ebrary.com/lib/kliuc/Doc?id=10723825 | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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