Integrated branding (Record no. 16768)
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000 -LEADER | |
---|---|
fixed length control field | 01231nam a22003014a 4500 |
001 - CONTROL NUMBER | |
control field | ebr5004823 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | CaPaEBR |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr cn||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 990105s1999 ctua sb 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
Canceled/invalid LC control number | 99010385 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Cancelled/invalid ISBN | 1567202381 (alk. paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CaPaEBR |
Transcribing agency | CaPaEBR |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)646904924 |
050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD69.B7 |
Item number | L47 1999eb |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/27 |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | LePla, F. Joseph, |
Dates associated with a name | 1955- |
245 10 - TITLE STATEMENT | |
Title | Integrated branding |
Medium | [electronic resource] : |
Remainder of title | becoming brand-driven through companywide action / |
Statement of responsibility, etc | F. Joseph LePla, Lynn M. Parker. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Westport, Conn. : |
Name of publisher, distributor, etc | Quorum, |
Date of publication, distribution, etc | 1999. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 299 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references (p. [285]-287) and index. |
533 ## - REPRODUCTION NOTE | |
Type of reproduction | Electronic reproduction. |
Place of reproduction | Palo Alto, Calif. : |
Agency responsible for reproduction | ebrary, |
Date of reproduction | 2009. |
Note about reproduction | Available via World Wide Web. |
-- | Access may be limited to ebrary affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products |
General subdivision | Management. |
655 #7 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | Electronic books. |
Source of term | local |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Parker, Lynn M., |
Dates associated with a name | 1956- |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | ebrary, Inc. |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://site.ebrary.com/lib/kliuc/Doc?id=5004823 |
Public note | An electronic book accessible through the World Wide Web; click to view |
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