Integrated branding [electronic resource] : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker.
By: LePla, F. Joseph.
Contributor(s): Parker, Lynn M | ebrary, Inc.
Material type:
BookPublisher: Westport, Conn. : Quorum, 1999Description: xiv, 299 p. : ill. ; 24 cm.Subject(s): Brand name products -- ManagementGenre/Form: Electronic books.DDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references (p. [285]-287) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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