| 000 -LEADER |
|---|
| fixed length control field |
03762nam a2200697 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
EBC1919445 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MiAaPQ |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150126s2015 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781606496657 |
| Qualifying information |
e-book |
|
|---|
| Cancelled/invalid ISBN |
9781606496640 |
| Qualifying information |
paperback |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)900878434 |
|
|---|
| System control number |
(CaBNVSL)swl00404631 |
|
|---|
| System control number |
(MiAaPQ)EBC1919445 |
|
|---|
| System control number |
(Au-PeEL)EBL1919445 |
|
|---|
| System control number |
(CaPaEBR)ebr11007936 |
|
|---|
| System control number |
(CaONFJC)MIL692009 |
|
|---|
| System control number |
(OCoLC)903257748 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.P757 2015 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pritchard, Robert D., |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The public relations firm / |
| Statement of responsibility, etc |
Bob "Pritch" Pritchard, Stacey Smith. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - |
|---|
| -- |
New York, New York (222 East 46th Street, New York, NY 10017) : |
| -- |
Business Expert Press, |
| -- |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (xii, 111 pages) |
| 336 ## - |
|---|
| -- |
text |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
computer |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
online resource |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Public relations collection, |
| International Standard Serial Number |
2157-3476 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 107-108) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. The business -- 1. Why hire a public relations firm? -- 2. Types of firms -- 3. Hiring a firm -- 4. Defining the work -- 5. How firms bill -- Part II. The working relationship between client and firm -- 6. The client-firm relationship -- 7. Progress reports -- 8. Research and execution -- 9. Evaluation -- Part III. Meeting expectations: measurement and evaluation -- 10. Meeting client expectations -- 11. Wrapping up -- Index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access restricted to authorized users and institutions. |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc |
This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The business of public relations is covered in the first section of the book. The second section provides detail on the relationship between firm and client and focuses on what firms must do to satisfy client expectations of their work. The third and final section outlines how firms establish success or failure. Expert advice is provided on everything from hiring a firm to defining output and outcome expectations and everything in between. |
| 588 ## - |
|---|
| -- |
Title from PDF title page (viewed on January 26, 2015). |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations firms. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
PR firms |
|
|---|
| Uncontrolled term |
PR agencies |
|
|---|
| Uncontrolled term |
Hiring a PR firm (agency) |
|
|---|
| Uncontrolled term |
How to Hire a Public Relations (PR) firm (agency) |
|
|---|
| Uncontrolled term |
Hiring a PR (public relations) firm (agency) (company) (person) |
|
|---|
| Uncontrolled term |
How PR firm's bill |
|
|---|
| Uncontrolled term |
Evaluating a PR firm (agency) (plan) (campaign) |
|
|---|
| Uncontrolled term |
PR firm billing rates |
|
|---|
| Uncontrolled term |
PR firm (agency) contracts |
|
|---|
| Uncontrolled term |
PR practitioner roles |
|
|---|
| Uncontrolled term |
Responsibilities |
|
|---|
| Uncontrolled term |
Public relations evaluation |
|
|---|
| Uncontrolled term |
Client- Firm relationship |
|
|---|
| Uncontrolled term |
Public relations research |
|
|---|
| Uncontrolled term |
Public relations execution |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Stacey |
| Titles and other words associated with a name |
(Public relations consultant), |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| International Standard Book Number |
9781606496640 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Public relations collection. |
| -- |
2157-3476 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1919445 |
| Public note |
Click to View |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-book |
