IUKL Library

Digital privacy in the marketplace : (Record no. 271860)

000 -LEADER
fixed length control field 03234nam a2200601 i 4500
001 - CONTROL NUMBER
control field EBC1920895
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150126s2015 nyu foab 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606498491
Qualifying information e-book
Cancelled/invalid ISBN 9781606498484
Qualifying information paperback
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)900878435
System control number (CaBNVSL)swl00404632
System control number (MiAaPQ)EBC1920895
System control number (Au-PeEL)EBL1920895
System control number (CaPaEBR)ebr11007937
System control number (CaONFJC)MIL697306
System control number (OCoLC)903609691
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TK5105.875.I57
Item number M553 2015
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 004.678
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Milne, George R.,
Relator term author.
245 10 - TITLE STATEMENT
Title Digital privacy in the marketplace :
Remainder of title perspectives on the information exchange /
Statement of responsibility, etc George R. Milne.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 -
-- New York, New York (222 East 46th Street, New York, NY 10017) :
-- Business Expert Press,
-- 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xv, 179 pages)
336 ## -
-- text
-- rdacontent
337 ## -
-- computer
-- rdamedia
338 ## -
-- online resource
-- rdacarrier
490 1# - SERIES STATEMENT
Series statement Digital and social media marketing and advertising collection,
International Standard Serial Number 2333-8830
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 155-172) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to authorized users and institutions.
520 3# - SUMMARY, ETC.
Summary, etc This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
588 ## -
-- Title from PDF title page (viewed on January 26, 2015).
590 ## - LOCAL NOTE (RLIN)
Local note Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet
General subdivision Access control.
Topical term or geographic name as entry element Teleshopping.
Topical term or geographic name as entry element Computer security.
Topical term or geographic name as entry element Data protection.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Privacy
Uncontrolled term Information Exchange
Uncontrolled term Technology
Uncontrolled term Privacy Harms and Protections
Uncontrolled term Future of Privacy
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
International Standard Book Number 9781606498484
797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN)
Corporate name or jurisdiction name as entry element ProQuest (Firm)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Digital and social media marketing and advertising collection.
-- 2333-8830
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1920895
Public note Click to View
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type E-book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Date last seen Copy number Uniform Resource Identifier Price effective from Koha item type
            IUKL Library IUKL Library 2018-07-02 Access Dunia 2018-07-02 1 https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1920895 2018-07-02 E-book
The Library's homepage is at http://library.iukl.edu.my/.