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Digital privacy in the marketplace : perspectives on the information exchange / George R. Milne.

By: Milne, George R [author.].
Material type: materialTypeLabelBookSeries: Digital and social media marketing and advertising collection: Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015Edition: First edition.Description: 1 online resource (xv, 179 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781606498491.Subject(s): Internet -- Access control | Teleshopping | Computer security | Data protection | Privacy | Information Exchange | Technology | Privacy Harms and Protections | Future of PrivacyGenre/Form: Electronic books.DDC classification: 004.678 Online resources: Click to View
Contents:
1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index.
Abstract: This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
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Item type Current location Collection Call number URL Copy number Status Date due Item holds
E-book E-book IUKL Library
Subscripti https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=1920895 1 Available
Total holds: 0

Includes bibliographical references (pages 155-172) and index.

1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index.

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This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.

Title from PDF title page (viewed on January 26, 2015).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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