000 -LEADER |
fixed length control field |
00794cam a2200265 a 4500 |
001 - CONTROL NUMBER |
control field |
16581884 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-KjKLI |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190709161245.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101216s2012 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010052017 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
027375243X |
|
International Standard Book Number |
9780273752431 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
NUSCL |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.K636 2012 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
Kot 2012 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
9 (RLIN) |
117 |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing / |
Statement of responsibility, etc |
Philip Kotler, Gary Armstrong. |
250 ## - EDITION STATEMENT |
Edition statement |
14th ed., global ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston : |
Name of publisher, distributor, etc |
Pearson Prentice Hall, |
Date of publication, distribution, etc |
2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 613, [97] p. : |
Other physical details |
col. ill. ; |
Dimensions |
29 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
9 (RLIN) |
84 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
Fuller form of name |
(Gary M.) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |