| 000 -LEADER |
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| fixed length control field |
03147nam a22004213i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
EBC6578553 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240322152714.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231028s2021 xx o ||||0 ger d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783658337728 |
| Qualifying information |
(electronic bk.) |
|
|---|
| Cancelled/invalid ISBN |
9783658337711 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(MiAaPQ)EBC6578553 |
|
|---|
| System control number |
(Au-PeEL)EBL6578553 |
|
|---|
| System control number |
(OCoLC)1255224123 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5438.4 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
R�ommelt, Benedikt. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social Selling Im B2B : |
| Remainder of title |
Grundlagen, Tools, State of the Art. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 264 #1 - |
|---|
| -- |
Wiesbaden : |
| -- |
Springer Fachmedien Wiesbaden GmbH, |
| -- |
2021. |
|
|---|
| -- |
�2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (65 pages) |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
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| -- |
computer |
| -- |
c |
| -- |
rdamedia |
| 338 ## - |
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| -- |
online resource |
| -- |
cr |
| -- |
rdacarrier |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Essentials Series |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Intro -- Was Sie in diesem essential finden k�onnen -- Vorwort -- Inhaltsverzeichnis -- �Uber den Autor -- 1 Social Selling - Buzzword oder innovativer Vertriebsansatz? -- 2 State of the Art des Social Sellings -- 2.1 Begriffsbestimmung: Wissenschafts- und Praktiker Perspektiven -- 2.2 Einordnung ins Marketing- und Vertriebsmanagement -- 2.3 Nutzen und Wertbeitrag des Social Sellings -- 3 Spezifische Ans�atze im Kontext des Social Sellings -- 3.1 Content Marketing -- 3.2 Personal Branding -- 3.3 Employee Advocacy (Corporate Influencer) -- 3.4 Influencer Marketing - Unterschiede im B2B- und B2C-Kontext -- 3.5 Social Listening - Social Media Monitoring -- 4 Social Selling in Practice -- 4.1 Plattformen und Tools f�ur das Social Selling -- 4.2 XING -- 4.3 LinkedIn -- 4.4 Social CRM und CRM-Integration von Social Selling -- 4.5 Schw�achen bei Erfolgsmessung und Controlling -- 4.6 Case Studies -- 4.6.1 Social Selling durch Multiplattformenansatz bei Kleinunternehmen - Fallstudie -- 4.6.2 Vertriebserfolg mit Social Selling - die M�oglichkeiten von XING -- 4.6.3 Erfahrungen mit XING und LinkedIn im Vertrieb von Softwaresystemen - Praxisbericht -- 4.6.4 Vertriebsoptimierung: Integration von Social Selling in die digitale Leadgenerierung - Einsch�atzungen aus der Beratungspraxis -- 4.7 Herausforderungen und Risiken bei der Nutzung von Social Selling -- 5 Fazit und Ausblick: Was Sie aus diesem Essential mitnehmen k�onnen -- Literatur -- Stichwortverzeichnis -- Stichwortverzeichnis. |
| 588 ## - |
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| -- |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Print version: |
| Main entry heading |
R�ommelt, Benedikt |
| Title |
Social Selling Im B2B |
| Place, publisher, and date of publication |
Wiesbaden : Springer Fachmedien Wiesbaden GmbH,c2021 |
| International Standard Book Number |
9783658337711 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Essentials Series |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=6578553 |
| Public note |
Click to View |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
E-book |
