A Short course in international marketing blunders (Record no. 72749)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01360nam a2200325Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | ebr10032021 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CaPaEBR |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010523s2002 cau sb 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaPaEBR |
| Transcribing agency | CaPaEBR |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)647246276 |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .W48 2002eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/48 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | White, Michael, |
| Dates associated with a name | 1951- |
| 245 12 - TITLE STATEMENT | |
| Title | A Short course in international marketing blunders |
| Medium | [electronic resource] : |
| Remainder of title | mistakes made by companies that should have known better / |
| Statement of responsibility, etc | Michael White. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | International marketing blunders |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Novato, CA : |
| Name of publisher, distributor, etc | World Trade Press, |
| Date of publication, distribution, etc | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 182 p. |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Short course in international trade series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | Palo Alto, Calif. : |
| Agency responsible for reproduction | ebrary, |
| Date of reproduction | 2009. |
| Note about reproduction | Available via World Wide Web. |
| -- | Access may be limited to ebrary affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing. |
| Topical term or geographic name as entry element | International business enterprises |
| General subdivision | Management. |
| Topical term or geographic name as entry element | Business failures. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | ebrary, Inc. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Short course in international trade series. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/kliuc/Doc?id=10032021 |
| Public note | An electronic book accessible through the World Wide Web; click to view |
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