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A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.

By: White, Michael, 1951-.
Contributor(s): ebrary, Inc.
Material type: materialTypeLabelBookSeries: Short course in international trade series: Publisher: Novato, CA : World Trade Press, 2002Description: x, 182 p.Other title: International marketing blunders.Subject(s): Export marketing | International business enterprises -- Management | Business failuresGenre/Form: Electronic books.DDC classification: 658.8/48 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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