The great tween buying machine (Record no. 79912)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02071nam a22003614a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ebr10057400 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CaPaEBR |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031208s2004 ilua sb 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| Canceled/invalid LC control number | 2003026591 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 0793185998 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CaPaEBR |
| Transcribing agency | CaPaEBR |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)647372179 |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .S55 2004eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/0083/4 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Siegel, David L. |
| 245 14 - TITLE STATEMENT | |
| Title | The great tween buying machine |
| Medium | [electronic resource] : |
| Remainder of title | capturing your share of the multi-billion-dollar tween market / |
| Statement of responsibility, etc | David L. Siegel, Timothy J. Coffey, and Gregory Livingston. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Capturing your share of the multi-billion-dollar tween market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chicago : |
| Name of publisher, distributor, etc | Dearborn Trade Publishing, |
| Date of publication, distribution, etc | c 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 225 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 207-209) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch. |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Electronic reproduction. |
| Place of reproduction | Palo Alto, Calif. : |
| Agency responsible for reproduction | ebrary, |
| Date of reproduction | 2009. |
| Note about reproduction | Available via World Wide Web. |
| -- | Access may be limited to ebrary affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Child consumers. |
| Topical term or geographic name as entry element | Market segmentation. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coffey, Timothy J. |
| Personal name | Livingston, Gregory. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | ebrary, Inc. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/kliuc/Doc?id=10057400 |
| Public note | An electronic book accessible through the World Wide Web; click to view |
No items available.