The great tween buying machine [electronic resource] : capturing your share of the multi-billion-dollar tween market / David L. Siegel, Timothy J. Coffey, and Gregory Livingston.
By: Siegel, David L.
Contributor(s): Coffey, Timothy J | Livingston, Gregory | ebrary, Inc.
Material type:
BookPublisher: Chicago : Dearborn Trade Publishing, c 2004Description: xi, 225 p. : ill. ; 23 cm.Other title: Capturing your share of the multi-billion-dollar tween market.Subject(s): Child consumers | Market segmentationGenre/Form: Electronic books.DDC classification: 658.8/0083/4 Online resources: An electronic book accessible through the World Wide Web; click to view Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001.
Includes bibliographical references (p. 207-209) and index.
Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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