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Services marketing : (Record no. 86006)

000 -LEADER
fixed length control field	00769 a2200253 4500
001 - CONTROL NUMBER
control field	ko1351754681
003 - CONTROL NUMBER IDENTIFIER
control field	MY-KjKLI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20121101153022.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	121015t xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071086967
040 ## - CATALOGING SOURCE
Original cataloging agency	MY-KjKLI
Language of cataloging	eng
Transcribing agency	MY-KjKLI
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD9980.5 .Z45
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Valarie A Zeithaml.
245 ## - TITLE STATEMENT
Title	Services marketing :
Remainder of title	Intergating Customer Focus Across The firm.
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	McGraw-Hill,
Date of publication, distribution, etc	2012.
300 ## - PHYSICAL DESCRIPTION
Extent	642 p. :
Other physical details	ill. ;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Includes index.
526 0# - STUDY PROGRAM INFORMATION NOTE
School
Department	Dept. of Business & Management
Program	Bachelor of Business Administration (Hons) (Management)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Service industries
General subdivision	Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mary Jo Bitner.
9 (RLIN)	9860

Personal name	Dwayne D Gremler.
9 (RLIN)	9861

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Inventory number	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Total Checkouts	Date checked out
				Not For Loan	Purchase	IUKL Library	IUKL Library	Open shelves	2012-09-04	IBS BUKU	57.60	19053, FA050264, KIB/IE/LR/BK/12/159	HD9980.5 Zei	2012-1767	2012-10-15	1	2012-10-15	Book (red spot)
					Purchase	IUKL Library	IUKL Library	Open shelves	2012-09-04	IBS BUKU	57.60	19054, FA050264, KIB/IE/LR/BK/12/159	HD9980.5 Zei	2012-1768	2014-12-09	2	2012-10-15	Book	1	2014-10-10

IUKL Library

Services marketing : (Record no. 86006)