Services marketing : Intergating Customer Focus Across The firm.
By: Valarie A Zeithaml
.
Contributor(s): Mary Jo Bitner | Dwayne D Gremler.
Publisher: New York : McGraw-Hill, 2012Edition: 6th ed.Description: 642 p. : ill. ; 25 cm.ISBN: 9780071086967.Subject(s): Service industries -- Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|
Book (red spot)
|
IUKL Library Open shelves | Purchase | HD9980.5 Zei (Browse shelf) | 1 | Not For Loan | ||
Book
|
IUKL Library Open shelves | Purchase | HD9980.5 Zei (Browse shelf) | 2 | Available |
Total holds: 0
Includes index.
Dept. of Business & Management Bachelor of Business Administration (Hons) (Management)
There are no comments for this item.