000 -LEADER |
fixed length control field |
00665nam a22002297a 4500 |
001 - CONTROL NUMBER |
control field |
ko1364951525 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-KjKLI |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20130403091243.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130403t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
074944455X |
|
International Standard Book Number |
9780749444556 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
MY-KjKLI |
Language of cataloging |
eng |
Transcribing agency |
MY-KjKLI |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 H912 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hulbert, James M. |
245 10 - TITLE STATEMENT |
Title |
Total integrated marketing : |
Remainder of title |
breaking the bounds of the function / |
Statement of responsibility, etc |
James M. Hulbert. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
Kogan Page, |
Date of publication, distribution, etc |
2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 356 p. ; |
Dimensions |
23 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Capon, Noel. |
9 (RLIN) |
13528 |
|
Personal name |
Piercy, Nigel. |
9 (RLIN) |
5213 |