| 000 -LEADER |
|---|
| fixed length control field |
00665nam a22002297a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ko1364951525 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-KjKLI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130403091243.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130403t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
074944455X |
|
|---|
| International Standard Book Number |
9780749444556 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MY-KjKLI |
| Language of cataloging |
eng |
| Transcribing agency |
MY-KjKLI |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 H912 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hulbert, James M. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Total integrated marketing : |
| Remainder of title |
breaking the bounds of the function / |
| Statement of responsibility, etc |
James M. Hulbert. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2005. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 356 p. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Capon, Noel. |
| 9 (RLIN) |
13528 |
|
|---|
| Personal name |
Piercy, Nigel. |
| 9 (RLIN) |
5213 |
