Data mining techniques : For marketing, sales, and customer support.
By: Berry, Michael.
Contributor(s): Linoff, Gordon.
Material type: BookPublisher: New York : John Wiley & Sons, 1997Description: index, bibliography, references, 454p. ; cm.ISBN: 0471179809.Subject(s): Data Mining | Marketing -- Data Processing | Business -- Data ProcessingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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Book | IUKL Library Open shelves | Purchase | HF5415.125 Ber (Browse shelf) | 1 | Available |
Total holds: 0
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HF5415.123 Pic Integrated marketing communications / | HF5415.123 Smi Marketing communications : integrating offline and online with social media / | HF5415.123 Smi Marketing communications : integrating offline and online with social media / | HF5415.125 Ber Data mining techniques : | HF5415.125 Mcd The Marketing audit : | HF5415.1255 All BrandDigital : simple ways top brands succeed in the digital world / | HF5415.1255 Per Retail marketing and branding : a definitive guide to maximizing ROI / |
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