Services marketing : integrating customer focus across the firm.
By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo.
Material type: BookPublisher: Boston : McGraw Hill Higher Education, 2000Edition: 2nd ed.Description: 620p. : 26 cm. index.ISBN: 9780071169943 (softcover); 9780072312218 (hardcover).Subject(s): Marketing | Service Industries -- Marketing | Customer ServicesItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
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Book | IUKL Library Open shelves | Purchase | HD9980 Zei (Browse shelf) | 1 | Available | ||
Book | IUKL Library Open shelves | Purchase | HD9980 Zei (Browse shelf) | 2 | Available | ||
Book | IUKL Library Open shelves | Purchase | HD9980 Zei (Browse shelf) | 3 | Available | ||
Book | IUKL Library Open shelves | Purchase | HD9980 Zei (Browse shelf) | 4 | Available | ||
Book | IUKL Library Open shelves | Purchase | HD9980 Zei (Browse shelf) | 5 | Available |
Total holds: 0
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HD9980 Fit Service management : | HD9980 Fit Service management : operations, strategy and information technology. | HD9980 Zei Services marketing : | HD9980 Zei Services marketing : | HD9980 Zei Services marketing : | HD9981.5 Lov Principles of services marketing and management. | HD9981.5 Lov Principles of services marketing and management. |
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