Advertising worldwide : concepts, theories and practice of.
By: De Moojij.
Material type: BookPublisher: New York : Prentice Hall, 1994Description: 2nd Ed. 570p., index, ill. ; cm.ISBN: 0132885980.Subject(s): AdvertisingItem type | Current location | Collection | Call number | Copy number | Status | Date due | Item holds |
---|---|---|---|---|---|---|---|
Book | IUKL Library Open shelves | Purchase | HF5823 Dem (Browse shelf) | 1 | Available |
Total holds: 0
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HF5823 Bel Advertising and promotion an integrated marketing communications. | HF5823 Bur Advertising in the marketplace. | HF5823 Kel Advertising as multilingual communication. | HF5823 Dem Advertising worldwide : | HF5823 Mor Understanding advertising. | HF5823 Per Strategic advertising management. | HF5823 Rom How to advertise - building brands and businesses in the new marketing world. |
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