The entrepreneur's guide to marketing [electronic resource] / Robert F. Everett.
By: Everett, Robert F.
Contributor(s): ProQuest (Firm).
Material type:
BookSeries: Entrepreneur's guide (Westport, Conn.): Publisher: Westport, Conn. : Praeger, 2009Description: xvi, 179 p. : ill.Subject(s): Marketing -- Management | Marketing -- Decision making | Small business marketing | Sales managementGenre/Form: Electronic books.DDC classification: 658.8 Online resources: Click to View | Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
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E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=497045 | 1 | Available |
Includes bibliographical references and index.
Marketing demystified -- Marketing applied : a strategic overview of marketing -- What do I want? -- Your market and what it needs -- Your operational environment -- Assessing your own capabilities -- Identifying and evaluating your competitors -- Positioning your product or service -- Pricing your products and services -- Deciding on your marketing strategy -- Developing and delivering your message -- Getting your message out there -- Selling effectively and ethically -- Standing by your word -- Calling in the pros -- Conclusion.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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