A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
By: White, Michael.
Contributor(s): ProQuest (Firm).
Material type:
BookSeries: Short course in international trade series: Publisher: Novato, CA : World Trade Press, 2002Description: x, 182 p.Other title: International marketing blunders.Subject(s): Export marketing | International business enterprises -- Management | Business failuresGenre/Form: Electronic books.DDC classification: 658.8/48 Online resources: Click to View
| Item type | Current location | Collection | Call number | URL | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|---|---|
E-book
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IUKL Library | Subscripti | https://ebookcentral.proquest.com/lib/kliuc-ebooks/detail.action?docID=3051621 | 1 | Available |
Total holds: 0
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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