Beyond world class [electronic resource] : building character, relationships and profits / Alan M. Ross, with Cecil Murphey.
By: Ross, Alan M.
Contributor(s): Murphey, Cecil | ebrary, Inc.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
A business parable -- Becoming a beyond world class company -- Strategy toward beyond world class -- Building covenantal relationships -- Seeing the customers' future: four power questions -- Covenanting with customers: five significant questions -- Beyond marketing 101: continuous solutions development -- The model of a solution -- Covenanting with employees -- Building a character culture -- Culture character: humility -- Culture character: sponsoring champions -- Culture character: integrity and modeling -- Culture character: fairness and caring -- An uncommon passion.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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