Customer fraud and business responses [electronic resource] : let the marketer beware / Kelly Tian and Bill Keep.
By: Tian, Kelly.
Contributor(s): Keep, Bill | ebrary, Inc.
Material type:![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Includes bibliographical references (p. [239]-248) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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