Enlisting Madison Avenue [electronic resource] : the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
By: Helmus, Todd C.
Contributor(s): Paul, Christopher | Glenn, Russell W | ebrary, Inc.
Material type:
BookPublisher: Santa Monica, CA : RAND Corporation, 2007Description: xxvii, 211 p. : ill. ; 23 cm.Subject(s): Military art and science | War -- Protection of civiliansGenre/Form: Electronic books.DDC classification: 355.4 Online resources: An electronic book accessible through the World Wide Web; click to view
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Includes bibliographical references (p. 189-211).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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