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Direct marketing : an integrated approach / William J. McDonald.

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BookSeries: Irwin/McGraw-Hill series in marketing.Publisher: Boston : Irwin, 1998Description: xviii, 532 p. : 25cm. ill.ISBN: 0071159517; 9780071159517.Subject(s): Direct Marketing

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Item holds
Book	IUKL Library Open shelves	Purchase	HF415.126 Mcd (Browse shelf)	1	Available

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