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Advertising promotion : supplemental aspects of integrated marketing communications. Terence A. Shimp.

By: Shimp, Terence A .

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BookPublisher: Fort Worth : Dryden Press, c2000Description: 5th Edition. 674p., index, ill., references, glos. ; 29cm.ISBN: 0030211131.Subject(s): Advertising

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Item type	Current location	Collection	Call number	Copy number	Status
Book (red spot)	IUKL Library Open shelves	Purchase	HF5438.5 Shi (Browse shelf)	1	Not For Loan
Book	IUKL Library Open shelves	Purchase	HF5438.5 Shi (Browse shelf)	2	Available
Book	IUKL Library Open shelves	Purchase	HF5438.5 Shi (Browse shelf)	3	Available

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