Marketing to the campus crowd [electronic resource] : everything you need to know to capture the $200 billion college market / by David A. Morrison.
By: Morrison, David A. (David Ashley).
Contributor(s): ebrary, Inc.
Material type:
BookPublisher: Chicago, Ill. : Dearborn Trade, c2004Description: xx, 252 p.Subject(s): Universities and colleges -- United States -- Marketing | College publicityGenre/Form: Electronic books.DDC classification: 378.1/06 Online resources: An electronic book accessible through the World Wide Web; click to view Includes bibliographical references and index.
A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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